E-COMMERCE MARKETING TRENDS THAT WILL SKYROCKET YOUR SALES IN 2020
E-COMMERCE MARKETING TRENDS THAT WILL SKYROCKET YOUR SALES IN 2020
The graph of eCommerce has always been scary and sometimes exciting too. Each year there comes new challenges that help us in growing our business and sometimes we might not be able to keep it up. But whatever happens, the eCommerce site has been growing bigger and brighter as days pass by. Let’s have a sneak peek about the eCommerce marketing trends that will skyrocket our sales in the year 2020.
Get ready for the breathtaking future of eCommerce by carrying through the few appealing trends of 2020.
ONLINE SALES GROWTH
The eCommerce sales on when compared with online sales have been growing constantly on a good point of view. Online shopping once was not much interesting, but now online shopping has hit the spotlight where there are only fewer people who shop offline going to stores. And it is also one of the most interesting online activities as recorded. Online sales are projected to reach an increase in their profit with over 4 trillion with the statistics that are being taken from 2014 to 2021.
The increase in online shopping is based on the number of factors, and especially the comfort that is being provided to the customers. It is also about the trust that is being provided to the buyers and the improved website experience. In the earlier times, people were not feeling that comfortable to purchase online, but that’s no longer the case with the buyers and the sellers online. With all the comfort that is being provided to the customers, there is no shock that online sales growth is never-ending and unstoppable.
EFFECT OF E-COMMERCE AFTER COVID-19
The talk of any site now is undoubtedly COVID-19, being the biggest impact, and also the only one trending will be COVID-19.
This COVID-19 has brought in a lot of changes and impacts on the lives of people with the governments shutting stores and announcing curfew and lockdown for months together. With this being the reason to restrict the flow of socializing in public, more people are hanging on to the online shopping to purchase their necessary needs. Experts from every field predict that this pandemic of coronavirus is not a short term boost but will be there even after COVID-19 because the people will get more comfortable with the online shopping and also with the contact fewer payments which causes a permanent change with the digital purchase and there may be new payment options that can be introduced for an even more effortless payment.
MOBILE SHOPPING
Each year the sales that are being made through mobile have seen an increase in the percentage and maximum of the eCommerce sales will be taken place on a mobile device in the future. People feel more comfortable shopping online and even more comfortable when it comes to their mobile phones. They can just shop or surf their product and make up their mind before shopping just on the go. As trust in online shopping keeps growing, this generation people prefer mobile devices for shopping online when compared to the older generations. With this being, as a result, there are more and more sites that are being customized and optimized based on mobile usage. This makes eCommerce reach the maximum number of audience.
ROLE OF SOCIAL MEDIA
Like mobile shopping, the number of social shoppers is also increasing in a big number. This social media shopping started with the “FACEBOOK BUY” and the “INSTAGRAM CHECKOUT” that made people look for more by just spreading the news with the help of the media.
Social media is now one of the most important part and changes the lives of daily life of people. It is also one of the great opportunities for the brands to start thinking about how to take their brand to the next level and also to start up with the new ideas as well. Instagram, being one of the best social media in recent times helps you to grow your brand in reaching the target audience way far more than you will imagine.
Instagram and Facebook constantly keep updating their features to bring more target audience and also to satisfy the comfort needs of the buyers. There are even more social media shopping platforms that is growing day-by-day.
And yeah TikTok, Who will forget this? A platform that introduces a new feature where you can add shoppable links in their profiles or the videos that is being uploaded. These social media platforms inspire in allowing the brands to be discovered by the people just by scrolling down the feeds leading to more interest in the respective field wherein increasing the e-commerce trends to the next level.
E-COMMERCE: an ever-expanding world. The future of eCommerce in 2020 will be more vibrant than ever.
